Brand holding group

We don't market brands.
We build and own them.

Brand Builders is a group of consumer brands built in-house from zero — strategy, product, packaging, content, commerce and fulfilment, all under one roof.

See the brandsHow the model works
Brands in the group
6
Built in-house
6
Channels operated
8+
Years building
5

The business model

We start brands from zero and own them through to profitability.

Every brand in the group is built in-house. Strategy, product, packaging, content, commerce and fulfilment sit on one shared operating system — so a new brand launches with the full engine behind it on day one.

Content studio

Creative, livestream, marketplace assets

Commerce

TikTok Shop, Shopify, Lazada, Shopee, retail

Fulfilment

Warehousing, inventory, last mile

Analytics

Unit economics, cohorts, forecasting

The group

Six brands, held to one standard of work.

Every one of them started here — strategy, product, packaging and content, built in-house from zero and owned through to profitability.

In-house built6 brands

Your partners

Three Founders, One Vision

  • Charles, Co-founder of Brand Builders

    Charles

    Co-founder

    23+ years across eCommerce, technology and team building. Sets the brand and commerce direction for every launch.

  • Wilbert, Co-founder of Brand Builders

    Wilbert

    Co-founder

    Runs sales operations across the group — content studio, fulfilment and the partnerships.

  • Mac Yu, Co-founder of Brand Builders

    Mac Yu

    Co-founder

    Leads brand operations and partnerships across the group — product, packaging and the relationships that take each brand to market.

FAQs

We are often asked

  • We build consumer brands in-house from zero — strategy, product, packaging, content, commerce and fulfilment — and own them through to profitability.

We'll keep building brands that people love

Every brand we launch is one we own and operate end to end. The next one is already on the bench — built from zero, held to one standard, and made to last.

Get in touch